Based on the data obtained about the target audience and your wishes, you can begin developing the project. It is advisable to start by creating sketches of several label design options. Then, from the resulting templates, it will be easier to choose the most successful one and continue working with it.
When designing packaging, one should take into account the psychology of color perception , modern design trends, current effective strategies, and many other methods of influence.
Product label design
Let's start with choosing a color scheme. The color scheme of the label directly depends on the type of product and its functions. For example, the design of natural yogurt packaging is best done in green, blue or white colors, because they are associated with nature and health. While for felt-tip pens packaging, it is advisable to use bright colors to attract the attention of the target audience (children).
The next stage of label design development is the selection of basic and additional elements (images, lines, figures, etc.). In this case, the age and gender of potential customers should also be taken into account. For example, on cosmetic products for women, it is effective to place various patterns and images of flowers. And the design of packaging for men's perfume is best done in subdued tones with a minimum of elements (a silhouette of a man, a brand logo , etc.).
Improving the selected design
Product label design
After developing several label options, you should choose one and refine it to perfection. At this stage, the final development of elements and assessment of the overall appearance of the packaging takes place. Next, ideally, a test group of random people is created to analyze the label design. Based on the results of the study, edits are made and errors are corrected, helping to increase the effectiveness of the impact.
Preparing for printing
Printing labels
This is the final switzerland whatsapp data stage of design development. Specialists will have to check the received image one last time, proofread the text, and choose the transfer method. At the same time, the layout is prepared for plotter cutting with the designation of clear boundaries. You must exclude the possibility of missing connections between letters or adjacent elements, and also create the necessary indent on a white background.